Score Big: How to Find Awesome Sponsors for Your Local Sports Team

If you’re the proud coach of an amazing local sports team, you may be wondering about how to get sponsorship. From uniforms and equipment to transport to matches, they all add up and funding can relieve substantial pressure. 

Don't worry! Finding sponsors to help your team thrive is totally achievable. It just takes a bit of planning and some friendly outreach. USB & More, a trusted supplier of sportswear in South Africa, shares these tips on how to score some awesome partnerships.

Decide on your team identity and values

First, think about what makes your team special. What are your values? What's your team spirit like? Who are your players and supporters? For example, you may have an all-girls’ team or kids with special needs. Businesses are often looking to connect with specific communities, and your team might be the perfect fit. 

Get organised

Put together a simple sponsorship proposal. This doesn't need to be fancy – just a clear outline of who your team is, what your goals are, and why you need funding. Do you need a company to sponsor golf-shirts for your team, bags, baseball caps, or perhaps branded water bottles? With sufficient funding, you can purchase all of these online from USB & More at great prices. Think about what you can offer the sponsor in return, like having their logo on your team shirts, or shout-outs on social media. 

Think outside the box

Some businesses might be able to offer in-kind support, like providing your team with drinks, equipment, or even a venue for events. Be open to different types of partnerships. When you meet with potential sponsors, be prepared to answer their questions and listen to their ideas. Show them how much you appreciate their time and consideration. Even if they can't sponsor you right now, keep the connection friendly.

Put together a proposal

Lastly, it’s time to reach out to local businesses in your community that might already support local initiatives or that your team members and their families frequent. This could be anything from a local restaurant or shop to a small business owner. 

Make a list and try to find the right person to talk to – usually a manager or owner. When you reach out, either in person or through an email, be friendly and enthusiastic! Explain who your team is, what you're trying to achieve, and how their sponsorship could benefit them. 

Sponsorship sorted? USB & More has all the sports gear you need from team uniforms, plain golf shirts that can be printed or embroidered, hats, sports shoes, towels, bags, and water bottles. Put your sponsorship money to good use and shop with us today.

Browse our full collection of quality sportswear and gear at USB & More. From customisable golf shirts and branded caps to bags and bottles, we have everything your team needs to look professional and play with pride. Visit our sportswear collection page now and make your sponsorship funds work harder!

FAQs and Answers

1. How do I get sponsors for my local sports team?
Start by defining your team’s identity and values, then create a clear sponsorship proposal. Approach local businesses with a friendly pitch and explain how their support will benefit both sides.

2. What should I include in a sponsorship proposal for a sports team?
Include your team’s background, goals, funding needs, and how the sponsor’s contribution will be used. Highlight what they’ll get in return such as logo placements or shout-outs on social media.

3. How can small local teams attract big sponsors?
Small teams can attract big sponsors by showing community impact and strong engagement. Focus on local visibility, social media presence, and demonstrating loyalty from supporters.

4. Can businesses offer non-cash sponsorships?
Yes, many companies prefer in-kind sponsorships such as providing equipment, uniforms, drinks, or venues. These contributions can be just as valuable as financial support.

5. How can I approach a business for sports sponsorship?
Find the right contact person such as a manager or owner, then reach out personally or by email. Be polite, enthusiastic, and clear about your goals and what they’ll gain by partnering with you.

6. What benefits do sponsors get from supporting local sports teams?
Sponsors gain brand visibility, community goodwill, and potential customer loyalty. Having their logo on uniforms or social posts can strengthen their public image.

7. How can social media help in attracting sponsors?
Active social media pages help demonstrate engagement and audience reach. Businesses like sponsoring teams with a visible online presence that aligns with their target market.

8. Where can I buy affordable sportswear for my sponsored team?
USB & More offers quality, customisable sportswear including golf shirts, caps, bags, and water bottles at great prices. Visit their online store to make the most of your sponsorship funds.